Everything you need to know about a product configurator

A product configurator is software that allows customers to create customized products themselves. They choose features like color, size, or components, and the configurator then instantly translates these choices into a specific product, price, or quote. Companies use a product configurator to speed up processes, reduce errors, and give users more control over the final result. With product configurator software, customization becomes efficient, reliable, and user-friendly.

The Benefits of a Product Configurator

A product configurator offers significant benefits for both salespeople and customers. It streamlines the process, reduces errors, and generates quotes faster. Because the configurator automatically performs calculations and checks specifications, the result is almost always accurate. Companies experience higher customer satisfaction and shorter lead times as a result. For organizations striving for efficiency and quality, this is a first step towards digitalization.

Types of product configurators

Not every organization has the same needs or processes. Therefore, there are different types of configurators tailored to specific applications and products. SST Software develops each type of product configurator completely customized, ensuring it fits perfectly within existing working methods. We broadly distinguish three types:

2D configurators

A 2D product configurator provides a clear overview of the choices a customer makes. It shows, for example, the dimensions, colors, or components of a product in a two-dimensional representation. This is ideal for products where a simple visual representation is sufficient, such as furniture, clothing, or technical components. The clear structure allows customers to immediately see what their choices mean for the final result.

3D configurators

A 3D product configurator allows you to view products from all sides and modify them directly. This provides an interactive and compelling experience, especially in sectors where visualization is important. Think of construction, industry, or automotive. Customers get a realistic view of their choices and know exactly what they are ordering. The result is a higher conversion rate and a better understanding of the product.

Text configurators

Text configurators are the right choice when visual presentation is less important. Users select options via text fields or menus, after which the software automatically generates a quote or order. This type of configurator is convenient for internal processes or situations with many variables. Thanks to its logical structure and practical interface, it works quickly and error-free.

Integration with existing systems: ERP, CRM, and PIM

A product configurator never stands alone. Integrations with systems such as ERP, CRM, and PIM keep all data up-to-date. Inventory, prices, and specifications are automatically synchronized, ensuring employees and customers always work with the correct information. Moreover, the integration ensures consistency throughout the entire process.

Why choose a product configurator from SST Software?

SST Software develops product configurators that fully meet your organization's needs. Our teams provide technical and practical input and translate complex processes into clear solutions. We deliver high-quality software with a no-nonsense approach, so you can quickly work with a configurator that truly does what you need. Not a standard package, but a customized solution that perfectly matches your business processes.

frequently asked questions

Ready to build your product configurator?

Are you ready to make your sales process smarter and more efficient? Our teams are ready to work with you to develop a product configurator that seamlessly integrates with your organization. Feel free to contact us.